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CONNECTS: Pitching Innovation to the C-Suite

Event Details

Wednesday, October 4, 2023

12:30 p.m. - 1:30 p.m. EST

In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option

Presenter: Melissa Murphy, Carnegie Mellon University

One of the most common complaints of corporate entrepreneurs is being blindsided by questions from outside their areas of expertise. Even well-prepared corporate entrepreneurs have higher-stakes conversations than traditional startup CEOs with stakeholders coming from narrower perspectives.

Before pitching the idea, think about it from the perspective of the functional areas of leadership in the C-Suite. Through what lenses will the most powerful decision-makers in the company view new ideas?

Join us for a lively discussion about better ways to prepare for pitching innovation to the C-Suite, the much higher communications burden placed on intrapreneurs in the early days of innovation and how to better leverage tools such as the Pitching Innovation to the C-Suite Canvas.

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