CONNECTS: Science vs. Art in Pricing and Revenue

Tuesday, October 10, 2023
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Laura Forth, Go Further, LLC

This seminar is recommended for anyone participating in the McGinnis Venture Competition.

This seminar is recommended for anyone participating in the McGinnis Venture Competition. The science of pricing involves systematic analysis, data-driven methodologies and profit-maximizing techniques. The art of pricing encompasses the intuitive, creative and strategic aspects of setting prices. Every good revenue model requires a bit of both.

This workshop blends the 'science' of market-proven best practices with the 'art' of creative strategies, helping entrepreneurs build a confident revenue model.